What Are Private Label Fragrances?
Fragrance products created by a perfume manufacturer that display the brand name and logo of another company on the product label are called white label fragrances or private label fragrances. The terms white label and private label are interchangeable. The company that owns the brand name purchases the products branded as their own from the white label manufacturer, then resells the products to retailers and consumers as part of their inventory of branded products. There are many advantages for a company to choose private label fragrances over manufacturing their own brand of perfume.
Working with Limited Resources
Company resources usually have some kind of limit, even when the limit is quite large. There is always a limit to what you can accomplish with your resources as well. Consider the use of resources and how they are allocated in your business to keep it functioning profitably. Your company resources may include time, money, knowledge, labor, available space, equipment, and property. Deciding to manufacture your own brand of perfume can put a strain on, waste, and deplete your company’s supply of valuable resources.
Research has shown that time involved in becoming an expert in any field takes many years. Perfume manufacturing is not an exception to this extremely steep learning curve. Research and development costs for startup fragrance manufacturers can be prohibitively high. Investments in property, plant, and equipment can also have costs so large they become barriers to entry. Hiring perfume blenders and chemists can be costly and problematic, especially if you are not highly qualified to judge their level of competence.
Time spent getting your brand’s fragrance to market will be significantly increased if you are starting your own perfume manufacturing operations. Money spent getting all the necessities in place for fragrance manufacturing will also be significantly increased over the cost of white label fragrances, causing a drain of valuable resources away from your core business operations.
Opportunity Costs of Becoming a Perfume Manufacturer
Opportunity costs are all about the choices we make in terms of the choices we didn’t make. Everything you choose to do in business is an opportunity cost of not pursuing the other opportunities available at the time. Choosing the self-made approach to perfume manufacturing is going to have a higher opportunity cost because you are choosing to become an expert in the perfume manufacturing business. Unless you intend to be in the manufacturing business as the core of your business operations, you may find yourself spending too much of your already taxed focus away from your central operations. There’s a good chance your business will wind up overwhelmed by the reinvention of the wheel in perfume manufacturing, wasting precious opportunities for your brand. Let our proven expertise as a private label fragrance manufacturer allow you the opportunity to stay focused on being a brand builder.
Ease of Business Expansion
White label fragrances do not involve the common barriers that challenge businesses trying to implement their own manufacturing solutions. Private label perfumes make it easy to add to your brand of existing products and create complimentary products. Expanding your brand to include a trademark scent or an entire line of scents is extremely easy when using the convenience of white label perfumes. Let us be your private label perfume manufacturing experts. Let us remove the barriers to the expansion of your business and the increased revenues your business will reap.
Benefits for Your Brand
White label perfumes are not just an efficient way to generate new revenue and business expansion for your company. Private label fragrances will also provide added benefits for your brand building efforts without the added costs. Other methods of building brand awareness are often expensive and do not always increase revenue directly or right away. Consider the following added benefits of brand building using the profitable method of private label fragrances.
- Gives customers a sensory experience of your brand.
- Makes your brand unique.
- Makes a lasting impression.
- Highly consumable product.
- Higher profit margins per square inch of shelf space.
Make your brand unique by adding a private label perfume to your product line. Let us take the headaches, high costs, and worries out of the fragrance manufacturing process for you. Do not wait for your competitors to beat you to market with a white label perfume of their own. Give your customers another reason to smile every time they smell your brand’s memorable fragrance. We can help you increase your revenue opportunities and make your brand building dreams come true. To learn how easy and cost-effective it is to get started, give 3B International a call today.